Six editions running beside them.
Rosa Fuerte is Farmacias Benavides' yearly race for women who survived breast cancer. Since 2019 we've built every edition alongside them: the identity, the pieces runners take home, the campaign and the day itself.
- Strategy
- Innovation
- Client
- Industry
- Health, sports, social cause
- Disciplines
- Identity, campaign, social media, print, merchandise, landing page, live coverage, short-form video
- Year
- 2019, 2022–2026
Why it matters
For a woman who survived breast cancer, everyday moments, like trying on a new dress, can carry shame, fear and grief. The race exists to give some of that confidence back.
The cause
Every edition, the same promise.
Everything the race raises becomes breast prostheses for survivors. After six editions, it's the project our whole team waits for each year.
- 2019 · Más que una carrera, una vida
- 2022 · Regresa Rosa, Regresa Fuerte
- 2023 · Cada paso más fuerte, cada vida más rosa
- 2024 · Corriendo por ellas
- 2025 · Juntos corremos por ellas contra el cáncer
- 2026 · Vive Fuerte
2019, where it all started.
Our first edition set the tone for every one after it: a new image with fierce music and power pink, a launch spot that challenged every runner in Nuevo León, and a series of portraits that put the survivors at the heart of the race.
Made to be kept.
Every edition gets its own things to wear, carry and win, so each runner takes a piece of the race home.
Social media
Every post, a reason to run.
Campaigns built to fill the race, short-form videos from training to the finish line, and a landing page for every edition.
We run the day with them.
Our team is on the course every edition, capturing the start, the finish line and the awards, and sharing them as they happen.
2026 · Vive Fuerte
The latest edition, end to end.
From the launch, to all the materials in between, to the day of the race, WAOF® was there for every step, the same way it has been since 2019: with the urgency the race needs and the care the cause deserves.
The launch
Kit delivery, the day before
Race day
“Nos encanta trabajar con ustedes por muchas cosas: su creatividad, su sentido de urgencia, su entendimiento sobre el evento y muchas cosas más.”