A loyalty program, renewed in record time.
Farmacias Benavides renewed its loyalty program as Benavides Conmigo. We took it from the first proposal to every store: master graphics, point of sale, communication strategy, digital assets, 3D and the launch spot.
- Strategy
- Systems
- Client
- Industry
- Health, retail, loyalty
- Disciplines
- Proposal, master graphics, POP, communication strategy, digital assets, 3D, spot
- Year
- 2023–2024
The challenge
Relaunch a loyalty program customers already knew, with a new name, new benefits and a launch in every store, on a deadline measured in weeks.
01 · Master graphics
One master, built to stretch.
A master graphic that carries the five benefits and adapts to every format, from screens to the vertical pieces in stores and social.
Five benefits, each with its own 3D icon, so customers recognize them at a glance.
Cashback
Días de Bienestar
Productos Gratis
Promociones
Alianzas Exclusivas
02 · Point of sale
In every store, from the ceiling to the shelf.
Shelf danglers, ceiling danglers and window signs carried the launch into the stores and invited customers to sign up.
03 · Spot
Planned frame by frame.
An animatic set every shot of the spot before production, so the team could move fast without guessing.
8
weeks from the first proposal to every store.
From December 12, 2023 to the first week of February 2024.