Privacy Policy

Who we are

We Are On Fire S.A. de C.V. (“WAOF®”, “we”), based in Monterrey, Nuevo León, Mexico, is the controller of your personal data. For anything related to this policy, write to us at hello@waof.co.

What we collect

Only what you give us when you write to us through one of the site's forms:

• Your name and email address.
• Your company and, in some forms, your company's website.
• Your project's approximate deadline and budget, and any details you choose to share.

We don't ask for sensitive personal data or financial information. Please don't include it in your message.

When you browse the site, technical data such as your IP address, browser and device type, and the pages you visit are also recorded automatically (see “Cookies and analytics”).

What we use it for

We use the data from the forms to:

• Reply to your message and follow up on your request.
• Prepare a proposal or an assessment, when you ask for one.
• Filter out automated or unwanted messages (spam).

These purposes are necessary to handle your request. We don't use your data for advertising and we don't sell it.

We use browsing data in aggregate to understand how the site is used and to improve it.

Who we share it with

We don't sell or rent your data. To run the site and receive your messages we rely on providers that process it on our behalf and only for these purposes:

• Resend, which delivers the form messages to our inbox.
• Slack, where our team is notified of each new message.
• Vercel, which hosts the site.
• Google (Google Analytics), which measures how the site is used.

Some of these providers are outside Mexico, mainly in the United States. Beyond these cases, we would only share your data if a competent authority required it under the law.

Cookies and analytics

waof.co uses Google Analytics, which sets cookies in your browser to count visits and learn which pages are viewed, where visitors come from and what devices they use. This information is statistical and we don't use it to identify you.

You can block or delete cookies in your browser settings, or install the Google Analytics opt-out add-on (tools.google.com/dlpage/gaoptout). The site keeps working without them.

How long we keep it

We keep the data from your messages for as long as we need it to handle your request and, if we work together, for the length of the business relationship and the periods the law requires. After that we delete it or make it anonymous.

Your rights

You have the right to access your data, to ask us to correct it if it's wrong or incomplete, to have it deleted and to object to its use for specific purposes (known in Mexico as ARCO rights). You can also withdraw the consent you gave us or limit how we use your data.

To do so, write to hello@waof.co with your name, the email you contacted us with, which right you want to exercise and over which data, and a copy of your ID (or your representative's, with the document that proves it). We reply within 20 business days and, if your request applies, act on it within the following 15 business days.

If you live in the European Economic Area or the United Kingdom, you also have the rights the GDPR gives you, such as data portability and lodging a complaint with your data protection authority.

Security

We protect your data with reasonable administrative, technical and physical measures: the site is served only over HTTPS and access to messages is limited to our team.

Changes to this policy

If we change this policy we'll publish the new version on this page, with its update date at the top.