Choosing a home, one step at a time.
CEMEX trusted us to bring Housemap to life: an all-in-one web platform for people at a critical moment in their lives, choosing a new home, whether they rent, buy or build.
- Tech
- Strategy
- Client
- Industry
- Real estate, construction, digital platforms
- Disciplines
- Product design, UX/UI, web, SEO, content, character design
- Year
- 2021
The challenge
A home is one of the biggest decisions in a person's life, and everything needed to make it was scattered: whether to rent, buy or build, what it would cost, and who to trust with the work.
The platform
A guide for the whole search.
It starts with a short quiz that tells each person whether to rent, buy or build. A calculator shows exactly what it will cost, and with a budget in hand, My Housemap turns it into a step-by-step plan.
A map, a supplier directory and a blog of practical advice support every step.
My Housemap
The answers from the quiz become a drag-and-drop checklist: a custom plan to turn a dream home into a real one. It's connected to the budget, so every step keeps the work, and the money, under control.
Suppliers
A directory built to be found.
Every supplier gets a page structured for search engines, so they stand out from the competition and rank better: ratings, reviews, services and contact in one place, on any screen.
Every blog post was optimized by hand, to own the main keywords of the category and keep people coming back.
Characters
A personality for every tool.
With illustrator Madelein Treviño we created a cast of characters that gives the brand, and each of its tools, a colorful and friendly face.
